Over the past few years, there have been some clear patterns emerging from successful social media marketing strategies, which will ultimate;y transform the way brands utilize social media as we know it. Here's the rundown.
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How Facebook City Guides and Recommendations Create Brand Opportunities
It’s no secret that social media has changed the way we discover experiences. By releasing Recommendations and City Guides, Facebook is underscoring how critical reviews are in influencing customer decisions. So if you are a business on Facebook, here are a few things you should do to leverage these new features.
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Providing More to the Mobile Customer
It’s no secret that mobile-friendly use and authenticity are shaping the future of digital media. In today’s digitally connected world, a customer can look up your brand’s reviews, website and social media profile -- all within seconds. That’s why it is important to develop a successful social media strategy with that addresses these things.