With an unparalleled daily active user base, Facebook has enjoyed over a decade of data collection, providing brands with the reach and targeting capabilities they've always dreamed of. But the days of Facebook being the #1 player in the social advertising space are long gone.
It’s no secret that social media has changed the way we discover experiences. By releasing Recommendations and City Guides, Facebook is underscoring how critical reviews are in influencing customer decisions. So if you are a business on Facebook, here are a few things you should do to leverage these new features.
It’s no secret that mobile-friendly use and authenticity are shaping the future of digital media. In today’s digitally connected world, a customer can look up your brand’s reviews, website and social media profile -- all within seconds. That’s why it is important to develop a successful social media strategy with that addresses these things.