Expertise + services 

Here's what I do best as a growth marketer:

 

email marketing

Developing the right email strategies can increase deliverability, open rates, and subscriber engagement.

I love to craft visually appealing newsletter formats, set up drip campaigns and automated messaging while maintaining and segmenting the email database. I

own the email calendar, AB testing, content creation and reporting processes from start to finish.

strategy

How do you know if your marketing efforts are producing a return on investment, or even being seen by the right people?

I analyze data, create insightful market/customer surveys, and produce easy-to-understand reports that help you understand what it is working for your business.

communications

Whether you need press releases, blogs, or social media content, I’m happy to help.

Influencer Marketing

Working with influencers can be complicated when not done right.

I’ll create project briefs, reach out to creators, execute contracts, provide clear guidance to creators, review their content, and report on campaign metrics.

Graphic + Video design

Ensure you have engaging and on-brand, creative assets for your emails, website, social media and more.

Resumé

Communications Manager | Society for Clinical Research Sites | April 2021 - Present

  • Develop and edit content for social media, blogs, email marketing, weekly podcast, videos and

    publications.

  • Manage the research and outreach to targeted organizations and publications to encourage

    partnerships or membership.

  • Establish email marketing strategy to optimize member engagement and conversions.

  • Design and oversee marketing collateral and copy for communications to create visually-engaging

    branded assets, including videos.

Owner & Marketing Specialist | Ramble & Red Digital | January 2017 - April 2021

Provide strategy and implementation of marketing services including social media and advertising management, SEO and blogging, influencer marketing, brand partnerships, graphic design and email marketing with a focus on B2B marketing.

Social Media & Digital Strategy | Fingerpaint Marketing | April 2017 – February 2018

  • Research, pitch and coordinate brand partnerships, including social influencers and podcast hosts.

  • Manage content development, social strategy and community management for 3 clients.

  • Monitor and interpret online brand sentiment and conversations surrounding current and potential

    clients and their competitors.

  • Measure and analyze social media efforts and translate into reports that illustrate trends and

    actionable insights.

Social Media Manager | Commit Agency | March 2016 – April 2017

  • Oversee social strategy and content development for 10+ clients based on measurable goals and KPIs.

  • Create ads and budgets for Facebook, Instagram, Twitter and LinkedIn.

  • Proactive listening for customer complaints to resolve complaints on behalf of clients.

  • Train and manage social team on efficient processes, while educating on new features and trends.

Account Coordinator | Park&Co | February 2015 – September 2016

  • Drive social media content strategy, social advertising and community engagement.

  • Email marketing campaign design, weekly insights and subscriber list building.

  • Respond to customer complaints, feedback and reviews quickly and escalate as needed.

  • Serve as primary contact for clients, managing project timelines and budgets.

Education

B.A., Business Management | W. P. Carey School of Business at Arizona State University | Graduated 2013

Tools I Know Well

  • Google Analytics

  • SEMRush

  • Wordpress

  • Squarespace

  • Canva

  • Sprout Social

  • Shopify

  • Monday.com

  • Asana

  • ActiveCampaign

  • Mailchimp

  • Emma