WATER - USE IT WISELY

• Tell your customer’s story. Make THEM the hero — not you. The case study should start with their challenge — the reason they came to you — and end with them achieving their goals. Remember: You are the “Yoda” of this story; they are the “Luke Skywalker.”
• Describe everything in concrete detail. Don’t say, “John was having trouble losing weight.” Say, “Even though John was going to the gym 5 days a week, he couldn’t manage to lose those last 10 pounds.” Or rather than, “Jane increased her confidence,” say, “Jane can now go to her friends’ weddings and have a good time without worrying about social anxiety rearing its ugly head.”
• Add practical value to your case studies. Explain some of the “how to” behind the hero’s success. For example, in this case study I explain exactly how Sharmin got her first two freelancing clients. This adds tremendous value for readers since they can use that information to duplicate her success and improve their lives immediately.

PROJECT OVERVIEW

Business of Story started out as a podcast aimed at helping business owners craft and tell compelling brand stories that drive sales growth.  Slowly, the podcast turned into its own brand, offering branding workshops, ebooks, and more.

 
 

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